My Core Skills

I've spent the last 10 years building new and innovative products
for the consumer and B2B markets as both a designer/developer and amanager.
Below you will find my the core skills I bring to bare in pursuit of product excellence:

User Experience Design

Personas, wireframes, task-flows and testing


Clean, reusable, documented and deployed continuously

Artistic Direction

Sound creative leadership to insure quality composition

Technical Leadership

Building, nurturing and applying development resources to maximize output and quality

Product Management

Identifying, scoping and executing in a fast-paced, agile environment

Marketing & Social

From custom API applications to ad copy and everything in between

My Work

Below you will find some designs and products from various stages of my career.

Indy Moms

Local networking site for mothers in the Indianapolis area.


A very early social and hyper-local website


D.D. Sherpa Logo

A striking logo for an Oakland based artist


Indy Paws

Fun and whimsical website for Indy Pet owners.



An immersive 3d chat space


Groove and Grind Branding

A logo treatment for a Redwood City coffee shop


Marvel @Vivaty Player

Embeded 3d chat on Marvel's site


Circle of Moms Branding

A crisp and clean treatment


Circle of Moms

Successful online community for mothers


Avios Facebook App

A Facebook App for a British airline



Developer tools for quick sprite and image optimization


Avios Suitcase Badges

Branded vector reward graphics


An elegant and responsive css3 grid


SoHalo Dashboard

High functioning CMS and analytics platform.


Aeon Graphics

Branded vector characters for Aeon Japan


SoHalo EMP

Fully themed SoHalo Hub (for Bradsdeals)


My Tool Chest

When building a digital product I use various design, development and product management tools.
Here is a short and by no means exhaustive list:


Clean, reusable and responsive layouts


Elegant scripting using the latest libraries and techniques


LAMP stack veteran ready to dive-in on the backend.

Adobe CS Suite

Photoshop and Illustrator are my goto apps for layout

Github / Subversion

A pro with versioning apps and deployment teams

Agile / Scrum

Constant improvement and deployment is a way of life

Employment History

Director of Design - SoHalo, Inc.

Sept. 2011 - Present | Redwood City, CA

Directly manage a multi-disciplinary team of designers and developers on a B2B social media marketing platform. Duties include product mgmt., UX design, art direction, project mgmt., customer success, applications development, scrum leadership and technical documentation.

User Interface Developer - Circle of Moms

Aug. 2009 - Sept. 2011 | San Francisco, CA

UX designer and font-end developer for one of the internet’s largest social networks for moms. Responsibilities included graphic design for external marketing and advertising, brand integration, product strategy and design, user and A/B testing, interface development, backend development and prototyping.

Senior Front End Developer - Vivaty, Inc.

Jan. 2008 - Aug. 2009 | Redwood City, CA

Served as the only user experience / interaction designer for an immersive 3d video game backed by Kleiner Perkins and Mohr Davidow Ventures. Designed, prototyped and built all interfaces including the application interface, and the Facebook and AIM applications.

Digital Designer - The Indianapolis Star - Gannett

Aug. 2006 - Dec. 2007 | Indianapolis, IN

Responsible for the rapid design and development of innovative online publishing platforms and social networking sites. Projects included,, the, the video section, and

Marketing Manager - INtake - Indy Star

Jan. 2006 - Aug. 2006 | Indianapolis, IN

Executed complex marketing projects for a local lifestyles publication. Projects included multimedia, interactive events and digital campaigns. Helped generate major gains in ad revenue and readership through several successful programs that merged online and print media with real world events and promotions.


Douglas is the kind of 'unicorn' every company wants. He is an incredible manager, talented designer and a work horse of a developer...
He takes initiative on new ideas and has the ability to execute. He can get people excited about an idea and always leads by example.

-Dominik Andrzejczuk/ Associate at Morado Venture Partners

Doug played a big role in my career...
He was supportive and there to help when needed without micro managing...
The most impressive thing about Douglas is his vast knowledge in various fields. He would play different roles (designer, developer, product,..) based on the needs of a project.

-Rexon Shrestha/ Senior Application Developer at Tesla Motors

Douglas Hineline is not only an eager and responsible Design Director but also an inspiring professional. He is a great mentor and patient with his team. That's him - self motivated and intelligent team leader with a very strong work ethic.

-Danny Leong/ UX/UI Designer at Satmetrix

Working with International Partners

In my time as a designer, developer and manager, I've had the opportunity to build apps,
design advertising and execute campaigns for many large and respected international brands.